Litigation Support

Mock Juries

Attorneys engaged in trial preparation often require precise insights about particular attitudes and opinions of potential jurors in order to most effectively represent the interests of their clients. Research that can highlight areas of confusion or difficulty in an argument for potential jurors has proven invaluable in these instances. In addition, this type of research effort can identify positioning statements and language that will be particularly effective in conveying the desired message to a potential jury.

Critical Insights works with clients in the legal field on all facets of trial preparation. Additional research has included:

• Objective documentation of confusion resulting from trademark infringement
• Assessment of public opinion
• Identification of demographic/psychographic determinants that may be present in a particular geographic area
• Evaluations of the effectiveness of graphic evidence or exhibits

Client/Witness Preparation

How a legal client or witness presents to a judge or a jury may decide the outcome of a case where credibility is at issue. With this in mind, our staff has also worked with attorneys in preparing their clients for trial.

Critical Insights assists attorneys in helping their clients better dress, shave and prepare for trial, thereby making the client more effective and persuasive through modifications to his or her physical features, clothing, facial hair, speech, presentation and confidence.

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Our work in this area is highly confidential and bound by non-disclosure agreements. Therefore, no case studies or representative clients may be presented.

For additional information on how our litigation support experience can assist your firm, please contact MaryEllen FitzGerald at (207) 772-4011 or via email at mef@criticalinsights.com