Healthcare

Critical Insights works with clients in all facets of the healthcare industry -- from care providers to payers and insurers. Our work in the category also extends into the not-for-profit, government and academic arenas.

Our researchers have worked with healthcare organizations and entities in research engagements designed to inform key business decisions being faced by today's healthcare businesses. Some of our recent work includes assignments, such as:

  • Customer experience measurement
  • Marketplace image and perception
  • Market structure and segmentation
  • Provider perception

Each of the brief capsule case studies below provide a snapshot of a client's business challenge and our research-based solution.

Examples of Our Work

  • Ongoing research for regional insurer
  • Ongoing research for regional healthcare provider

Selected Clients

  • American Cancer Society
  • American Lung Association
  • Anthem Blue Cross and Blue Shield of Maine
  • Maine Medical Center
  • MaineGeneral Medical Center