Specialized Research, Consumer & B2B

Critical Insights also works with clients who have very specific business-to-consumer and business-to-business research needs.

In response to these client needs, we have conducted research assignments with such wide-ranging consumer audiences as pre-teen girls to senior citizens. These studies have employed methodologies, such as in-home product tests, mall intercepts coupled with product examinations and taste testing.

In the B2B arena, we have conducted a variety of quantitative and qualitative efforts targeting highly specialized audiences in the business, industrial, technology and medical fields.

Examples of Our Work

Please contact us for discussions of our recent work with specialized business-to-consumer and business-to-business audiences.

  • Product Testing for a New Prepared Food
  • Brand Iconography and Image Research for a Youth-focused Brand
  • Sales Win/Loss Analysis for Major Manufacturer

Selected Clients

  • Lisa Frank
  • Jotul
  • Dead River Company
  • DeLorme
  • Tyson Foods
  • Sylvania
  • General Electric Modular Space
  • FedEx
  • Schneider National
  • Time Warner Cable, Road Runner Business Class

Contact Us

For additional information on how our experience conducting research with highly specialized consumer and business groups can be of benefit to your brand, please contact MaryEllen FitzGerald at (207) 772-4011 or via email at mef@criticalinsights.com.