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Our People
- MaryEllen FitzGerald, President Mary Ellen FitzGerald is President and founder of Critical
Insights, Inc., which has become one of the largest and most respected market research firms in Northern
New England since its inception in 1992. Before founding the company, Ms. FitzGerald was a partner
and Senior Vice President of a local research firm where she conducted strategic market research in
both consumer and industrial settings for five years. Prior to moving to Maine, Ms. FitzGerald conducted
independent strategic research efforts for clients in the Baltimore-Washington area. Read More »
- Kevin Fay, Senior Vice President/Director of Research Kevin Fay brings extensive experience
in the areas of brand and product positioning, marketing platform development, and advertising diagnostics
and evaluation to his position with Critical Insights. Read More »
- Sarah Dorsey, Manager of the Critical Insights Information Center (CIIC) Sarah Dorsey joined Critical Insights in 2006 as Manager of the Critical Insights Information Center (CIIC) – the in-house data gathering arm of the company. She is responsible for all personnel, project coordination, interview quality control standards and training relating to the thirty-station CATI facility. Read More »
- Sam Atkins, Senior Qualitative Research Analyst Sam Atkins specializes in both qualitative and quantitative research assignments at
Critical Insights. He conducts focus groups and other qualitative research efforts, such as
in-depth interviews. Read More »
- Lauren Carr, Research Associate Lauren Carr joined Critical Insights in 2003 and assists with
qualitative and quantitative research assignments. Ms. Carr is responsible for coordinating focus
groups, including assisting with client management, preparing screening documents, and
developing discussion guidelines. Read More »
- Meghan McInnis, Research Associate Meghan joined in 2005 as a Data Specialist, bringing
extensive statistical capabilities to her position. Read More »
- Lois Langbein, Office Manager Lois Langbein joined Critical Insights in 2004. As the Office Manager, Ms. Langbein is in charge of office management, assists with human resources, and client customer service. In addition, she prepares and hosts focus groups and provides administrative support for the Critical Insights staff. Read More »
- Amy Leighton, Corporate Controller Amy Leighton joined Critical Insights in 2002 and is responsible for the firm's financial management, including account maintenance, fiscal planning, and payroll administration. In addition, she assists with human resources and project management. She has extensive experience in financial analysis and accounting. Read More »
- Meghan Stier, Youth Culture Analyst Meghan Stier is co-Director of Critical Insights’ youth marketing division,
BackTalk. Ms. Stier is an accomplished focus group moderator, as well as a
skilled statistical analyst. Read More »
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