Meghan Stier, Youth Culture Analyst

Meghan Stier is co-Director of Critical Insights’ youth marketing division, BackTalk. Ms. Stier is an accomplished focus group moderator, as well as a skilled statistical analyst. Her ability to identify and document trends that impact this volatile demographic, combined with her skill in both qualitative and quantitative research efforts, have positioned her as an invaluable member of the Critical Insights team. Frequently using nontraditional approaches to data gathering (such as blogs, online forums and friendship cells) Meghan has been a highly effective observer of emerging trends and preferences, and has applied her skills in projects ranging from social marketing research to documenting the appeal of specific product concepts. In addition, she is frequently involved in testing the impact and effectiveness of advertising efforts targeting the 14-24 year old cohort.

Prior to joining Critical Insights, Ms. Stier was the online fashion editor launching FashionWeekDaily.com for IMG, which produces the 7th On Sixth fashion shows in New York City. Since its January 2004 launch, the site averaged 250,000 hits per day, and was recently referenced in the New York Daily News, San Francisco Chronicle, London’s Evening Standard, Poynter.org’s Romenesko, Mediabistro.com, Gawker.com, and Defamer.com. In addition, Ms. Stier was independently profiled in The New York Times for her youth pop culture commentary.

Ms. Stier graduated cum laude from Tufts University with a major in Psychology and a minor in English. She is also a graduate of the Publishing Course at the Columbia University School of Journalism.