Critical Insights Takes Your Privacy Seriously

We guard your privacy like it was our own! Under no circumstances is your info given, sold or shared with others. Period!

Privacy Policy

Critical Insights, Inc. is the sole owner of the information collected on the, and websites. Critical Insights collects personally identifiable information from our users at several different points on our Web site(s).

Contact Us

We do not collect personally identifiable information unless you choose to provide it to us. If you provide us with personally identifiable information, for example, by sending an email or by filling out a form and submitting it through our website, we use that information to respond to your message and to help us provide you with the information and services that you request. All uses of that information are described on the Web page containing the form.

Submitting voluntary information constitutes your consent to the use of the information for the stated purpose. When you click the "Submit" or "Next" button on any of the web forms found on our sites, you are indicating your voluntary consent to use of the information you submit for the purpose stated.


If you participate in one of our surveys, we may request certain personally identifiable information. Participation in these surveys is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and address), and demographic information (such as zip code, income level, gender, etc.).

We use this information as a "unit of analysis" (ie: to segment data). In any reports prepared, no information will be included that will make it possible to identify a particular subject. Research records will be kept in secure files and only researchers will have access to the records.

We DO NOT use third party service providers to conduct our surveys. We will not share the personally identifiable information you provide through a survey with other third parties.

Information Sharing and Disclosure

Aggregate Information (non-personally identifiable)

We DO NOT share aggregated demographic information about our user base with our partners and advertisers. We DO NOT link aggregate user data with personally identifiable information.

Personally Identifiable Information

We DO NOT share personally identifiable information with third parties.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our web site.

Log Files

As is true of most Web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole.

We DO NOT link this automatically-collected data to personally identifiable information. We DO NOT use a third-party tracking services.


A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We use both session ID cookies and/or persistent cookies. [We use session cookies to make it easier for you to navigate our site and for us to track your progress during a survey. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser's "help" file.

We set cookies to track your progress through multi-page surveys. We set cookies to close a survey after you have finished. If you reject cookies, you may still be able to use our sites, but your ability to take some surveys may be limited.

Clear Gifs (Web Beacons/Web Bugs)

From time to time we deploy clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user's computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We DO NOT tie information gathered by clear gifs to our customers' personally identifiable information.

We use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see "Choice and Opt-out."

Links to Other Sites

This Web site contains links to other sites that are not owned or controlled by Critical Insights, Inc. Please be aware that we, Critical Insights, Inc., are not responsible for the privacy practices of such other sites.

We encourage you to be aware when you leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information.

This privacy statement applies only to information collected by this Web site.

Access to Personally Identifiable Information


We NEVER collect sensitive information from our Website (such as credit card number and/or social security number).

From time to time sensitive information about a user may be provided to Critical Insights via a client who has asked us to conduct a survey. We store such sensitive information about survey participants in our databases.

We follow generally accepted industry standards to protect the personal information stores on our servers and submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Changes in this Privacy Statement

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

Contact Us

If you have any questions or suggestions regarding our privacy policy, please contact us at:

Critical Insights, Inc.
120 Exchange Street
Portland Maine 04101
Tel: 207-772-4011