Our methodology results in participants that are open, honest, and eager - not your typical teen research participant.

BackTalk - Youth Market Research

Our BackTalk division was created in response to growing statewide and national demand for market research focused on the unique perspective of consumers between the ages of 13-24. The division is co-chaired by Meghan Stier, who is Critical Insights' Youth Culture Analyst.

BackTalk will provide ongoing intelligence about the attitudes, behaviors and preferences of youth through a variety of cutting-edge data collection methods, including internet-based surveys and youth panels.

Clients include:

- American Legacy Foundation
- Lisa Frank
- Partnership for a Tobacco-Free Maine
- Sylvania Osram
- Tune-in-Tomorrow
- Young Adult Tobacco Prevention Pilot Program