Critical Insights on Maine™

Are you looking to get a quick read on the thoughts, opinions and preferences of Maine’s residents on a particular topic? Would it be helpful to understand how "Mainers think," without having to make an investment in a large, proprietary market research study? Consider subscribing to Critical Insights on Maine.

Since its inception in the late 1990s, this survey has been a valuable resource to subscribers in the marketing communications, consumer products and public policy categories. The Critical Insights on Maine™ tracking survey is a timely, cost-effective tool for informed decision-making.

The study is a semi-annual survey of 600 adults in the state of Maine, conducted in the spring and fall. The sample design is a dual frame sample (list assisted/Mitofsky-Waksberg) with a random selection of one adult in each sample household.

The survey instrument features a combination of general interest questions on a wide range of topics, which are released to the general public and the press as a public service, as well as strategically phrased proprietary questions sponsored by individual organizations, the results of which remain confidential and are released only to the sponsoring entity.

The competitive pricing structure of $750 per question or $2,000 for three questions allows participants to gather strategically sensitive data within a context where they can compare responses to their own proprietary questions with responses to general interest questions on topical issues at a significantly lower cost than would be incurred in conducting a proprietary survey. Subscribers receive a fully tabulated report of findings that not only will include results of their own confidential inquiries, but also responses to general interest and public opinion trend questions that have been tracked since the survey’s launch.

Related Links